This summer, Sala Group is raising the bar.
New venues. New experiences. New partnership opportunities.
And as always, partnerships remain at the heart of everything we do.
Over the past few months, we’ve had the pleasure of welcoming leading hotels, concierge teams, and travel professionals to experience our venues first-hand through bespoke FAM Trips and partner visits — designed to showcase exactly how Sala Group can elevate guest experiences across Marbella.
Recent partner visits have included teams from:
• El Fuerte Marbella • Meliá Atalaya • Barceló Marbella • Aqua Apartments Marbella • Occidental Puerto Banús • Hard Rock Hotel Marbella (with two dedicated travel agent FAM Trips)
These visits have already unlocked exciting collaborations, new bookings and exclusive value-added experiences for our partners’ clients — while giving teams a true feel for Marbella’s leading hospitality, dining, entertainment and lifestyle destinations.
Summer Party Invite
To celebrate the launch of the brand-new Clubhouse Beer Garden, we’re hosting an exclusive Partner Summer Drinks event – look out for your invitation as it will be coming soon !
This will present an opportunity to:
- Experience the new Beer Garden first-hand
- Meet the Sala Group team
- Connect with fellow hospitality and MICE professionals
- Discover new booking opportunities
- Explore our latest venues, products and concepts
- Build new partnerships for the seasons ahead
If you can’t attend, we’d be delighted to arrange a private FAM Trip for you and your team at a time that suits you.
Whether you’re an existing partner or simply want to see what’s new across Sala Group, our doors are open.
Reply to this email to register your interest.
The Clubhouse Beer Garden
Introducing Marbella’s newest open-air sports and social experience.
Set against the stunning backdrop of La Concha mountain, The Clubhouse Beer Garden adds another dynamic layer to what has become the Costa del Sol’s leading sports and entertainment destination.
Built for:
- Live sport screenings
- BBQ experiences
- Corporate events
- Private celebrations
- Networking gatherings
- VIP hospitality
With the FIFA World Cup 2026 now underway, the Beer Garden is already delivering fan zones, live screenings, themed events and group packages — creating fresh opportunities for partners to offer memorable experiences throughout the tournament.
Cafe Sala
The newest addition to the Sala Group portfolio, Café Sala offers a fresh, flexible all-day concept in the heart of Puerto Banús.
Perfect for breakfast meetings, casual catch-ups, light group lunches and pre-event meet-ups, Café Sala creates another valuable touchpoint for our hotel, concierge and event partners looking to enhance their clients or guests’ Marbella experience.
From quality coffee and fresh pastries to artisan toasties, pizzas and drinks served daily, it’s a simple, versatile concept designed to complement the wider Sala Group journey.
Summer Lifestyle Experiences
La Sala By The Sea is now in full summer flow, offering a refreshed poolside experience, premium beach hospitality and elevated VIP celebrations.
Alongside this, we’ve expanded our luxury yacht offering, giving partners access to even more exclusive Mediterranean experiences.
From VIP charters and private transfers to corporate entertaining and bespoke celebrations, our sea experiences perfectly complement the wider Sala Group portfolio.
OAK Firehouse & Cocktail
With La Concha as its backdrop, Oak combines premium fire-led dining, handcrafted cocktails and an intimate evening atmosphere to create something truly special.
Its rustic-contemporary design, al fresco terrace and high-energy ambiance make it an exceptional choice for memorable group dining and exclusive events.
New Ventures: Sala Supercar Club by Olymp cars
Sala Super Car Club is our newest premium concept — bringing together supercars, exclusive driving experiences, hospitality and curated lifestyle activations across the Costa del Sol.
Designed for members, partners and high-net-worth clientele, the response has been incredible and the momentum is building fast.
This is just the beginning.
Visit: www.supercarclub.es
Looking Ahead
At Sala Group, we remain committed to delivering exceptional hospitality, unforgettable experiences and meaningful partnerships — with even more exciting developments still to come.
If you’d like to explore new opportunities, arrange a FAM Trip or reconnect with our team, we’d love to hear from you.
We look forward to welcoming you soon.